branding, digital marketing, identity design, logo design, photography
Share the Genius was a campaign meant to inspire generosity and gratitude in our audience. We wanted others to spend time thinking about what and who they are grateful for in their own lives. By asking, "who shared the genius of Catholicism with you?" we hoped our followers would say thank you to their personal heroes. In their own way.
Share the Genius was meant to function as both a grassroots social campaign to generate sharing among American Catholics, but also as a way to visually unite Dynamic Catholic’s diverse fundraising efforts across print and digital applications. This effort was also intended to help strengthen the Dynamic Catholic brand.