Although I do not always recommend using an in-house designer for corporate branding, I felt capable of handling Franciscan Media’s many brands after some consultation—internally and externally. Having worked with Franciscan Media’s tangle of brands and their many applications both digitally and in print for three years gave me a unique perspective focused over time. Sometimes, spending quality time with the primary brand shareholders is the best form of listening a designer can hope for in the execution of branding.
This body of work expands on that day-to-day time with a gentle update to a somewhat successful logo. Typography and color were softened and made more approachable, less corporate, ‘less bank or pharmaceutical’ feeling. The Franciscans are known for being out there in the street, helping the world’s downtrodden, but this publisher has been around for over 100 years.