fosterious | A Family of Brands for Franciscan Media
Branding for Cincinnati faith-based publisher, Franciscan Media. Branding design by Sean M. Foster.
cincinnati graphic design, cincinnati fashion, cincinnati design, cincinnati art direction, cincinnati logo design, cincinnati design services, local designer cincinnati, cincinnati web, graphic design, illustration, typography, art direction, logo design, cincinnati branding, branding, logo designer, cincinnati video artist, sean m foster design, fosterious design, fosterious, fosterious graphic design, fosterious.com, sean m foster portfolio, cincinnati portfolio, cincinnati design portfolio, cincinnati graphic design portfolio, sean m foster design portfolio, sean m foster graphic design portfolio, cincinnati branding designer, cincinnati branding design, cincinnati publisher branding
14171
portfolio_page-template-default,single,single-portfolio_page,postid-14171,ajax_leftright,page_not_loaded,,footer_responsive_adv,transparent_content,qode-child-theme-ver-1.0.0,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Franciscan Media Brands

Franciscan Media business card mockup Franciscan Media branding colors Franciscan Media branding main typography Franciscan Media branding main typography dark Franciscan Media vertical logo with slogan Franciscan Media vertical logo with slogan variants Franciscan Media vertical logo without slogan Franciscan Media vertical logo without slogan variants Franciscan Media horizontal logo with slogan Franciscan Media horizontal logo with slogan variants Franciscan Media horizontal logo without slogan Franciscan Media horizontal logo without slogan variants Franciscan Media branding signage Franciscan Media branding primary family of brands Franciscan Media branding primary animation Franciscan Media branding tertiary family of brands Franciscan Media branding tertiary animation Franciscan Media branding secondary typography Franciscan Media branding secondary typography dark Franciscan Media branding secondary typography body copy Franciscan Media branding secondary typography body copy dark Franciscan Media branding digital applications
Process

Good design often starts with a series of questions. After some intense sessions with the company's President and several others, I still had many.
 

How to bridge the gap between vows of poverty and a 100+ year reputation as a trusted publisher and spiritual resource?  
 

How to make something as approachable as the friars in Cincinnati through design?  
 

How to take the teachings of Saint Francis and his modern namesake, Pope Francis to heart?  
 

In this case, several words came to mind—trust, humility, human, compassion, and joyful.  
 

The colors and typography were meant to be a blank slate for people so that they could focus their attention on the content of our messages more and less on our branding. Softness, Franciscan heritage, and modern relevance were purposeful introductions into both the palette and type.

Category
Branding, DESIGN
Tags
animation, branding, design, family of brands, form, graphic design, logo, logo design, logotype, marque, typography
About This Project

Although I do not always recommend using an in-house designer for corporate branding, I felt capable of handling Franciscan Media’s many brands after some consultation—internally and externally. Having worked with Franciscan Media’s tangle of brands and their many applications both digitally and in print for three years gave me a unique perspective focused over time. Sometimes, spending quality time with the primary brand shareholders is the best form of listening a designer can hope for in the execution of branding.

 

This body of work expands on that day-to-day time with a gentle update to a somewhat successful logo. Typography and color were softened and made more approachable, less corporate, ‘less bank or pharmaceutical’ feeling. The Franciscans are known for being out there in the street, helping the world’s downtrodden, but this publisher has been around for over 100 years.